KVIC eyes to tap vast global market potentials

GUWAHATI, Feb 25: Focusing the geostrategic importance of NE region of India,  gateway to South East Asian countries, to take khadi to next level to capture national and international markets by capturing the vast market potentials remained the focus of day-long interaction of all khadi institutions and stakeholders of NE zone,

The event organized by Khadi Village Industries Commission (KVIC), NE zone (NEZ) in Mukti Jujaru Bhawan here on Thursday was attended by khadi lovers and 160 delegates, including KVIC state directors and officers engaged in promoting khadi and village industries, according to a KVIC release.

After KVIC NEZ Dy CEO Dr. Sukamal Deb elaborated present status of khadi industry in NE region while highlighting future possibilities, Centre of Excellence for Khadi (CoEK) center head Juhi Pandey, gave a PowerPoint presentation on new trend of khadi.

It is worth mentioning here that the CoEK has been set up in association with NIFT with a hub at New Delhi and spokes at Shillong, Bangaluru, Kolkata and Gandhinagar recently to induce design interventions, creating niche products to showcase the new trend to the world.

With KVIC NEZ member Duyu Tamo as chief guest, the participants had a brainstorming discussion on ways to meet the changing trend of present time and different issues to promote khadi sector. The interaction, involving senior officers of Small Industries Development Bank of India (SIDBI) and National Bank for Agriculture and Rural Development (NABARD), Union Ministry of Textile’s Weavers Service Center (WSC) eastern region director, was a new approach in NER.

It concluded with consensus recommendations to bring renewed enthusiasm and strategic planning to promote this important sector. Khadi being women-centric could support inclusive rural development, said Dr Deb.

The SIDBI, NABARD and WSC assured support to rural khadi artisans and explore possibilities of future convergences, the release added.

It may be mentioned here that KVIC was founded as a statutory body in April 1957 with its headquarters at Mumbai to plan, promote, facilitate, organise and assist in establishment and development of khadi and village industries toeing Gandhian philosophy.

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