‘Make in Arunachal’ Red Star beer hits market

*Arunachal says no to polluting industries

Production process

By Pradeep Kumar

LEKHI, July 30: Red Star, indigenously manufactured with European concept by NEFA Breweries Pvt Ltd located along NH-415 here, hit the markets today.

Red Star of international standard with only 7% alcohol content would suit the local taste as Arunachalees make and consume brews traditionally, company’s CMD Sanjoy Dewan said, adding automatic plant of reputed KHS of Germany has been imported for his brewery.

State’s excise commissioner Ansuhman Singh, after launching the product, said that this ‘Make in Arunachal’ product is the beginning and its success would convince and woo outside investors to set up industries in this Himalayan state.

When asked by this daily whether the state Govt would encourage industries to tap vast untapped natural resources of the state, Singh was categorical that all industrialists are welcome to set up manufacturing units to generate revenue and employment but none at the cost of serene unpolluted environment.

The new brand with brew master Vikash Joshi has been priced at Rs 50, Rs 10 less than other brands available in the market as a gift to the local consumers, Dewan disclosed, adding any feedback on its quality is welcome through the mail printed on the product but its website would be launched soon.


Of the total 220 employees led by GM Rajeev Dandekar, including 170 operation staffs run the plant while six others manage the laboratory. With quality manager Anil Rawat, a diploma holder in brewing and Sikha Biswas, B Tech (food tech), have made the lab the best one in the NE region, Dewan claimed.

The company’s two breweries (other one at Bhalukpong) have total 300 employees, about 60% of whom are locals which is direct employment while indirect employment throughput the state through agencies, transporters and labourers could be around 10,000, he said, adding it would multiply as the company has tied up Uttar Pradesh, Delhi and all North Eastern states to supply Red Star.

It may be recalled that the company to its credit has brewed Tubco strong and Carlsberg Elephant brands for Carlsberg Pvt Ltd and He Man brand for Youksom Breweries Pvt Ltd.

However, about 20 security personnel including women of Arunachal Pradesh Pvt Security Agency (APPSA) were keeping watch on every movement. APPSA has engaged 200 including 32 females across Capital Complex on demand, its founder Techi Lombu said.

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