RONO HILLS, Mar 02: The Rajiv Gandhi University’s Centre for Entrepreneurship is conducting a special virtual lecture on ‘The art of storytelling for Entrepreneurship’ on Thursday.
The university has appealed all potential entrepreneurs and students in higher education to participate in the programme to engage themselves and cultivate newer ideas in the field.
Kaninika Mishra, Head of Learning and Development, Genesis BCW would be the keynote speaker.
The lecture will dwell into the art of storytelling which brings to the table the emotive narrative tool to connect with the customers and how the proposed business idea will lessen or remove pain points of the customers.
Storytelling with all the modern digital tools of social media and others can reduce the deficit of organizational legitimacy for new entrepreneurial ventures.
RGU vice-chancellor Professor Saket Kushwaha will preside over the function while pro-vice-chancellor Professor Amitava Mitra, would also take part in the event as the chief guest. Interested individual can log onto www.rgu.ac.in and get themselves registered.