Rita’s wine Naara Aaba to be used as case study by a global university

By A O News Service

ITANAGAR, Jan 30: An agricultural engineer turned entrepreneur Tage Rita has put India on global wine map with her organic Kiwi wine Naara Aaba.  Her pioneering venture in lush green Ziro Valley, a revolution, that not only has earned national recognition but also became a case study in innovation and women’s entrepreneurship.

It is worth mentioning here that her kiwi wine would be used as a case study by Richard School of Business Foundation, Richard Ivey School of Business and University of Western Ontario.

Naara Aaba, which translates to “father’s name” in local Apatani dialect, is India’s first kiwi wine, crafted from organic kiwis grown in the valley. Rita’s journey began in 2017 when she invested in a boutique winery, seeking to solve a local problem of kiwi abundance with no assured buyers. Her solution was to brew wine from these fruits, providing a stable market for Kiwi Growers Cooperative Society and individual farmers in Arunachal Pradesh.

The winemaking process of Naara Aaba is rooted in tradition, perfected through six years of research and planning. From its initial capacity of 20,000 litres, the winery has expanded to produce 60,000 litres of wine, supporting 300 farmers in first year alone.

The wine, best enjoyed between six and eight 0°C, takes about four months from crushing to bottling. Rita’s success story extends beyond the wine itself. Her company provides employment to many, with up to 100 seasonal workers joining 25 regular staff.

The brand’s revenue stands as a testament to its success, with Naara Aaba generating Rs 12 crore. Rita’s ‘never say die’ spirit has stirred a storm in the glass, making her an inspiration for aspiring entrepreneurs and a beacon for sustainable agriculture in the region.

She has been recognized with several awards: annual Nari Shakti Puraskar of Union Ministry of Women & Child Development received on International Women’s Day- 2022 from then President Ram Nath Kovind; Indo European Chamber of Commerce nominated for 13th National Women Excellence Award-2020; North East Entrepreneur Award; Women Transforming India Awards-2018 by United Nations and NITI Aayog; state Governor Brig. (Retd)  Dr. B.D. Mishra felicitated on 26.10.18; Vasundhara Award-2017 from Sreemanta Sankara Mission; Pioneer Women Entrepreneur of Ziro-2017 by NGO Helping Hands; Innovative Entrepreneur- 2017 by NGO SMILE  ZIRO; CNBC-18 with worldwide viewers made a documentary on her success story for  International Women’s Day-2019 for special telecast, to name a few.

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